Tips For Writing Letters To The Editor
By Tracey de Morsella
Writing a letter to the editor is one of the easiest ways to get the public's attention and reap the benefits of that publicity. Letters to the editor are highly read and some of the most popular sections of many publications. The following are some guidelines for writing letters to the editor.
1. Keep your letters short and to the point - a maximum of three to five paragraphs.
2. Address your letter to the attention of the editor. Use "Dear Editor:"
3. Avoid small-minded petty tones and sounding like you are on a tirade.
4. If possible, and when applicable, work your organization's name into the text.
5. You can also write letters to the editor to clarify misconceptions or mistakes about inaccurate coverage of your organization, business, product, etc. It makes great copy and editors love it.
6. Use a letter to the editor to praise the editor on a story well done.
The Letter To The Editor Formula
1. Start with the purpose of your letter.
2. If you are a member of an organization or writing on its behalf, identify it in the first paragraph.
3. The second paragraph should convey some brief background information.
4. State your opinion in the third paragraph
5. Give facts to support your conclusion.
6. Close by suggesting some actions or conclusion you hope the reader has reached.
Guidelines for Addressing Misconceptions or Mistakes in a Letter To The Editor
1. Briefly mention the misconception or inaccuracy
2. Include the date and page (if applicable) on which the article appeared.
3. Present the correct information
4. Close by drawing a conclusion or asking for an action.
5. State your position tactfully. Avoid using emotional responses to defend your positions. There is no need to use an accusatory, derogatory or inflammatory tone.
6. DO NOT respond to a critical letter that is accurate as it may bring negative attention to the negative publicity.
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